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Wembley Stadium - The Bobby Moore Club
SSG was formed in 2004 to assist Wembley Stadium in the rebranding, marketing, sales and 5* event day delivery of their top end hospitality facility at the new stadium.
Prior to SSG's involvement, the launch of the "Premier" seating product at the stadium had not been well received by the market and sales were flat.
SSG undertook a thorough analysis of the marketplace and implemented a complete overhaul of the brand, repositioning the offer as the world's leading member's club within a national stadium and creating a partnership programme with Stoke Park Club.
In addition to the rebranding exercise, SSG took the reins of the sales and marketing strategy in the lead up to stadium opening in 2007. To date, SSG has secured in excess of £75million in long term revenue for The Football Association at Wembley Stadium.
SSG Managing Director Chester King can be found at the club on match days, leading a team of more than 450 staff and ensuring 5* service levels are met.
SSG has a ten year contract to run the Bobby Moore Club.
"Chester King and James Sherston-Baker were instrumental in the marketing and selling of the stadium's best hospitality offering, the Bobby Moore Club, in conjunction with IMG. Chester and his team provide a very professional operational service on match days and ensure quality control on behalf of Wembley. We have a long term contract with them and I have no hesitation in recommending them."Roger Maslin, Managing Director, Wembley National Stadium