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Following the successful launch of the Bobby Moore Club at Wembley Stadium, SSG were engaged by Marylebone Cricket Club to assist in revenue generation at Lord's Ground, the home of cricket.
M.C.C. had launched a debenture seating scheme that had been welcomed by members but had yet to gain momentum in the wider marketplace of high net worth individuals and blue chip corporate purchasers.
Following a rework of the marketing strategy, SSG took control of a small budget and re-launched the existing scheme. In the subsequent 18 month period SSG secured in excess of £5.3million in revenue for M.C.C.
SSG remain involved with M.C.C. in an advisory capacity for the masterplan development of Lord's.
"Chester and James have been working with The M.C.C. since 2007 and I have been delighted with their approach, experience and knowledge in selling our Lord's debentures. Their sales speak for themselves!"Keith Bradshaw, CEO, Marylebone Cricket Club