Sport Sales Group

About Sport Sales Group

SSG works for international venues, governing bodies and prestige brands to develop and implement luxury membership clubs and events.

We specialise in enabling rights holders and brands to leverage event space and content to maximise returns. We are focused on delivering a luxury experience and never compromise on the customer journey.

To each new project SSG brings extensive experience of brand building, sales and marketing, operation and delivery of high-end facilities and clubs.

"Chester King and James Sherston-Baker were instrumental in the marketing and selling of the stadium's best hospitality offering, the Bobby Moore Club, in conjunction with IMG. Chester and his team provide a very professional operational service on match days and ensure quality control on behalf of Wembley. We have a long term contract with them and I have no hesitation in recommending them."